Peter O Bäck has been appointed Sales and Marketing Director at Extenda AB

Peter comes from Bisnode AB where he was a member of the Swedish executive management team and Sales Director of the Major Accounts division. He will assume his new position at Extenda on September 7th 2016.

“I’m very pleased that Peter will take on the role as Sales and Marketing Director for the next phase of Extendas development. He possesses a solid operational experience of developing client relationships and leading & developing international sales organizations in a rapidly changing market”, says Håkan Valberg CEO of Extenda AB. “Lars Eriksson who has held the position before Peter, will head up our solution strategy going forward, which is an important component for our continued differentiation and leadership in the market”.

Peter has a long experience from managing national and international sales organizations and he has spent more than 20 years in the software and IT industry. In addition to his work at Bisnode he served as Vice President of EMEA Sales at ITIVITI, formerly known as Orc Software.

“I am delighted and passionate about joining Extenda and together with the team I look forward to continue to help our customers to enhance and grow their business as well as attracting new customers and expanding into new geographies”, says Peter

Extenda is the market leader of in-store solutions in the Nordics, with a revenue of approximately 250MSEK and more than 200 employees. Some examples of clients using Extendas solution are ICA, Axfood, Stadium, Systembolaget and the French retailer Auchan.